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Natural Perfumery · London · Since 2019
4.9 from over 1,000 reviews

Hand-blended in London,
one batch at a time.

A natural perfumery and botanicals house. 100% essential oils. No synthetic fragrance. Ever. Blended and poured one batch at a time.

“Best gift” · The Times
31 Connaught Street W2 · 53 Fashion Street E1

As seen in

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Shop by scent

What do you want the room to feel like?

Eight candles in the range. Each one built around a feeling. Pick the one closest to how you want to land.

A close-up of hands using a rose gold metal wick trimmer to trim a wick on a frosted glass candle jar with a white label reading 'yougi'.
The workshop

Made at Connaught Street, one batch at a time.

Every formula is blended here. From the first blend to the final batch. By the same hand that founded the house.

Rose absolute from Bulgaria. Myrrh from Somalia. Cardamom from Kerala. Bergamot from Calabria. Every essential oil in a Yougi formula is sourced from the grower who knows it best, tested at the workshop, and blended in batches small enough to finish by hand.

8Scents
0%Synthetic fragrance
100%Natural
Read the story →
100% essential oilsNever synthetic
Hand-blended in LondonConnaught Street, W2
Small-batch, alwaysNever mass-produced
Buy Women Built
Buy Women BuiltFounded and run by a woman
Founded by Emily

Still made by hand.

I got tired of paying forty pounds for candles made with synthetic fragrance and paraffin. So I spent a year blending the ones I wanted to burn.

Yougi started at a kitchen table in 2019, testing essential oils one blend at a time until the formulas were right. Seven years on, every formula still blended by Emily and made in small batches by the team.

No synthetic fragrance. Not then. Not now. Not ever.

Emily
Founder · Yougi
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The perfumes

Two perfumes. September.

Emily's first two perfumes, blended at Connaught Street and seven years in the making. The waitlist hears first.

One email when they launch. Nothing else.

From£42
Workshops · Connaught Street & Fashion Street

Come and make something.

Candles, perfume, soap, body butter and reed diffusers, made in small groups at our two London studios. You'll learn how essential oils hold together in a formula, and carry home the thing you made.

Around 40 classes a week
Small groups, every level
4.9 from over 1,000 reviews

From £42. Designed by Emily, taught by the Yougi team. Refreshments on arrival.

Candle making at home

The workshop, brought to your kitchen table.

Everything you need to pour a natural candle at home. Pre-measured soy and coconut wax, a named essential oil blend, a reusable frosted white glass vessel, and a recipe card in Emily's hand.

Delicately fragranced and beautifully packaged. The moment it is lit, flicking off my work shoes, the evening begins. For me it is now synonymous with relaxation and well-being.

Hannah M. · Verified buyerSOOTHE
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The Slow Sunday letter

A quiet email, once a month. Ten percent off your first order.

Notes from the workshop. New blends, seasonal pieces, and first word on workshop dates.

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