Hand-blended in London,
one batch at a time.
A natural perfumery and botanicals house. 100% essential oils. No synthetic fragrance. Ever. Blended and poured one batch at a time.
Made at Connaught Street, one batch at a time.
Every formula is blended here. From the first blend to the final batch. By the same hand that founded the house.
Rose absolute from Bulgaria. Myrrh from Somalia. Cardamom from Kerala. Bergamot from Calabria. Every essential oil in a Yougi formula is sourced from the grower who knows it best, tested at the workshop, and blended in batches small enough to finish by hand.
Every blend starts with a place.
A lavender field at last light. Warm stone underfoot. A garden after dark. Three of the six, with the oils named on every tile.
SootheThe last of the light across a lavender field.Lavender · Rose Geranium · Eucalyptus
HappyOrange blossom catches in your hair and the stone is warm beneath bare feet.Sweet Orange · Bergamot · May Chang
Moonlight BloomJasmine opens only when the sun has gone. Sandalwood and vanilla hold the night steady.Jasmine · Sandalwood · VanillaAs seen in
‘Heavenly scent’
‘So this beautifully smelling class’
‘An hour or two of creative bliss’
‘Best gift’
What do you want the room to feel like?
Six candles in the range. Each one built around a feeling. Pick the one closest to how you want to land.
Still made by hand.
I got tired of paying forty pounds for candles made with synthetic fragrance and paraffin. So I spent a year blending the ones I wanted to burn.
Yougi started at a kitchen table in 2019, testing essential oils one blend at a time until the formulas were right. Seven years on, every formula still blended by Emily and made in small batches by the team.
No synthetic fragrance. Not then. Not now. Not ever.
Two perfumes coming in September.
Emily's first two perfumes, blended at Connaught Street and seven years in the making. The waitlist hears first.
One email when they launch. Nothing else.
Come and make something.
Candles, perfume, soap, body butter and reed diffusers, made in small groups at our two London studios. You'll learn how essential oils hold together in a formula, and carry home the thing you made.
From £42. Designed by Emily, taught by the Yougi team. Refreshments on arrival.
Perfume made at your own table.
Five essential oils to blend from, 5ml of each, with 30ml of sweet almond oil for the base. Pipettes, measuring cups and test strips for the blending, and three 15ml roller balls to carry what you make. A video card walks you through top, heart and base notes. Two boxes to choose from.
