When choosing a scent—whether for your home, body, or well-being ritual—it helps to understand how different types of fragrances are made. At Yougi, we believe that fragrance should not only smell beautiful but also feel nourishing for your body and mind. Here's a guide:

Traditional Fragrances
Typically made with synthetic aroma molecules designed to replicate natural scents, traditional fragrances are widely used in mainstream perfumes and candles. While consistent and long-lasting, they often lack the deeper connection to nature and the therapeutic qualities found in plant-based alternatives.

Clean Fragrances
The “clean” label usually refers to transparency and safety—these fragrances avoid certain allergens and harsh chemicals, and often include safe synthetics. However, most clean fragrances still contain little to no natural content and don’t offer the aromatherapeutic benefits of botanicals.

Natural Fragrances
Made entirely from ingredients derived from nature—flowers, herbs, resins, and spices—natural fragrances are rare and precious. They’re more complex to create and require sustainably sourced materials, but the result is something truly special: a scent that resonates on a deeper, more emotional level.

Inspired by Ancient Traditions
At Yougi, we craft fragrances in the spirit of artisan perfumers from centuries past—the witch doctors, herbalists and the alchemists who understood the healing magic of plants. Through traditional methods like steam distillation, cold expression, and natural extraction, we capture the pure essence of botanicals in the form of essential oils, absolutes, isolates, and resins.

We then blend these natural materials at high concentrations to bring you not just a beautiful aroma, but a functional fragrance. Think calming jasmine, uplifting citrus oils, grounding vetiver—each chosen not just for how it smells, but how it makes you feel.

Explore Our Natural Fragrance Collection

Bring the benefits of nature into your space with Yougi’s range of 100% natural candles and essential oil blends. Hand-poured in small batches using sustainable ingredients, each product is designed to support your emotional well-being—whether you’re seeking calm, clarity, or comfort.

🌿 Shop Natural Candles
🌸 Discover Essential Oil Blends
🕯️ Join a Perfume Workshop

Let the wisdom of nature and the magic of ancient craft into your everyday rituals.